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Digital
Tips |
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The articles on the digital
media are reproduced with the permission of their authors. All
Copyright rests with the respective authors.
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'e-Marketing:
New Millennia' - Mr. Cameron Dart, gives an overview
of e-Marketing, briefly examining each of its components.
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Excerpts:
Essentially, e-Marketing adds to marketing the 'trackable digital
delivery' element, making it immediately measurable in ways
that traditional marketing will never be. Internet marketing
is "direct marketing on steroids".
e-Marketing provides for a more effective 'call-to-action' for
consumers, as they can respond immediately. |
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