Having seen the impact of the Ashok Leyland U-Truck stereoscopic video created by us, the senior management at Leyland Deere too wanted to use the same technology for the launch of their first product â€“ the 435 Backhoe Loader.
For Nextwave, there were new challenges. First, we had to work within a shorter time frame, which meant that we had to look for technology solutions that would enable us to speed up the non-creative, processing time. We did this by upgrading our systems manifold. Second, the script this time had a large video component, which meant that considering the short time we had, we had to go for a camera solution that was easier to set-up and adjust for parallax.
Although the salient and unique features of the Leyland Deere 435 Backhoe Loader were shown through 3D animations, video was also used to show the product while introducing it and at other points in the AV. To show the product dramatically and, to an extent create a dream-like atmosphere, we made creative use of smoke, lighting and camera movements to achieve these effects. And with 3D depth added to it, the result was riveting.
The stereoscopic effect of the 3D animations of the various features and components of the 435 Backhoe Loader, were used to the maximum to make the audience, not sit at the edge of their seats, but to make them move back defensively as the parts and text came hurtling out of the screen towards them. The 3D animations were created using â€˜Blenderâ€™, the open source 3D software.
The final AV was shown to a mesmerized audience at the Excon, held at Bengaluru from 23 to 27 November 2011.