Launch video of Ashok Leyland BOSS

BOSS is a revolutionary intermediate commercial vehicle from Ashok Leyland.

The launch video, produced by Nextwave Multimedia, brings out the key distinguishing feature – that it seamlessly combines the strength and ruggedness of a truck with the comfort of a car. The AV uses a mix of shots and Computer Graphics to bring this out.

Shots taken at Ashok Leyland’s largest and fully integrated, state-of-the-art facility at Pantnagar, Uttarakhand, and at the vehicle display center at their corporate building, were combined with 3D animations of the cab exterior and interior, engine, transmission, and loadbody, etc. The 3D graphics were done using ‘Blender’, the opensource 3D software.

The original version in English, was also adapted to Hindi and Tamil.