In recognition of our expertise in the online media, our senior team member, Mr.Gopal Singh Golan, was invited by the Public Relations Society of India to conduct a half-day workshop for its members.
The purpose of the workshop, conducted on September 26, 2005, was to help the communication professionals understand how to put the Web to work for their business, with a focus on finding, acquiring and retaining customers.
The attendees were offered detailed guidance in how to establish their goals when creating a web site and were given tips on website usability, design and copy. The participants also learnt about online marketing tools like emails, enewsletters, ads, banner and link exchanges, viral marketing, and so on.
