Parent Circle is a platform that brings parents and experts together to share knowledge about parenting. Started as a print magazine, it recently went online and on mobile to spread its wings to a larger community.
To explain the concept of this community platform, Leo Burnett, Parent Circle’s advertising agency decided that an animated video would be the right medium to do this. With an approved script, Leo Burnett Chennai recommended Nextwave Multimedia to their client. After seeing our animation work, the client agreed with the agency’s choice.
The 92-second long 2D animated video uses characters drawn in a very contemporary style, showing them in various parenting scenarios, with humour. The voice-over was recorded in the US, and the entire project – from storyboarding to the finished video file – was completed in 2 weeks.